Smileat, as real as your little one.
Raising a child isn't always a walk in the park
It’s an intense journey. Full of doubts, exhaustion, lessons learned, and days that drag on and nights that fly by. It’s asking yourself over and over again if you’re doing it right and pushing forward even when you don’t have all the answers.
And then, they look at you. And everything makes sense. It’s a smile, a hug, or that unique way they have of reminding you that you’re their safe place (even if it’s 2 a.m. and you haven’t slept a wink). That’s when you realize that, even though your world has changed, it’s now more real, deeper, and more beautiful.
At Smileat, we believe in real parenting. The kind that isn’t always easy, but is always worth it. That’s why we’re committed to honest, high-quality baby food, made with real ingredients and designed to care for the one you love most. To support you in this new reality. To take care of you while you take care of them. And because what matters isn’t doing it perfectly, but doing it for real.
2015
SMILEAT is here with our first jar!
2017
With Pouch products in your pantry and now available at Alcampo and Carrefour… we’ve hit the one-million-euro mark in sales!
2019
Parks are turning yellow with… the launch of Smilitos! and we’re now available at over 3,000 retail locations. Our goal? We want to be everywhere to be there for you every day.
2022
We’ve bought our factory in Jerez de la Frontera! And we’re becoming more international than ever. We’re continuing to revolutionize baby food—and now, all over the world!
2024
We're the leaders in organic baby food!
2025
We’re celebrating our 10th anniversary! Our family has grown, and there are now 70 of us at Smileat. We’ve launched a podcast and we’re still doing what we’ve always done: revolutionizing baby food with meals that are as real as your little one!
Values
BCORP
We're committed to the planet! We believe in environmental responsibility, a forward-thinking vision, and healthy simplicity.
At our factory, we use solar panels and boilers to ensure that the energy we use is as sustainable as possible.
Plus, sooooo many of our products are 100% recyclable.
Our goal is to protect what matters most: the future of our children and, therefore, the world they will live in.
REAL INGREDIENTS
If you turn our products over, you'll see all the ingredients. It's that simple!
A jar of pear and apple—all you need are pears and apples. That's it!
ACTIVE LISTENING
Our bosses are our customers! What do you mean? That’s right! You tell us what you need, what you like, and what you’d change about our recipes. You know how we can help you in your day-to-day life.
We can't solve every unexpected problem that comes up during the day, but we can save you a looooot of time and worry. That's our revolution!
Alberto Jiménez
Co-founder & Co-CEO
Javier Quintana
Co-founder & Co-CEO
Diego Jimenez
CFO
Aitana Ballester
Head of People
Alejandro del Valle
Financial Controller
María José Revuelta
Administration
Cristina Sánchez
Accountant
Patria Lucía Bravo
Accountant
Nerea Cuadra
CPO. Head of Innovation
Luis Machuca
Innovation
Elena Toledano
Nutritionist
Beatriz Sánchez
Head of Quality
Lambert Villalón
COO
Carolina Rubio
Head of Supply Chain
Belén Rodríguez
B2B
Monica Bergomi
B2B International
Elena Sainz-Ezquerra
Warehouse & Logistics
Maria Martin
Purchasing
Jeremy Contreras
IT
Patricia Moro
Logistics Assistant
Rita Cardoso
Chief Sales & Marketing Officer
Antonio Di Lelio
Head of Sales
Andrea Infantas
Head of Trade Marketing
Laura Molina
KAM
Ana Elices
KAM
Laura Fernandez
KAM
Sebastián Bohorquez
Trade Intern
Isabel Santomé
Head of Marketing
Teresa Uriarte
Campaign & Content
Ana Gisbert
Social Media & Influencer Marketing
Inês Mesquita
International Marketing
Javier Ruiz
Head of Digital & eCommerce
Guillermo Aranzubia
Paid Media
Andrea Torres
eCommerce & CRM
Loreto McCrory
Customer Love
Gorka Beraza
Head of Design
Nora Abad
Offline Designer & Photographer
Cristina Garcia
Web Designer
Fernando López
Social Media Designer
José La Rosa
Chief Global Business Officer
Andrii Poliakov
Head of International Sales
Verónica Frías
Head of Factory
Sergio Moreno
Head of Maintenance and Engineering
Irene Perez
Administration
Miguel Ángel Listán
Maintenance
Enrique Ulric
Kitchen Manufacturing Supervisor
Antonio Caputto
Labeling Supervisor
Laura Gonzalez
Quality Technician
Vanesa Velázquez
Manufacturing Operator
Francisco Manuel Trujillo
Manufacturing Operator
Davinia Pérez
Manufacturing Operator
Francisco Javier Ruiz
Manufacturing Operator
Abraham Ruiz
Manufacturing Operator
Jesus Melero
Manufacturing Operator
Arantxa Nuño
Manufacturing Operator
Luis Miguel Saborido
Manufacturing Operator
Rosario Fuentes
Manufacturing Operator
Michelangelo
Manufacturing Operator
MOMMMMMMMMMMM! We're in the papers!
"Smileat exceeds €20 million and aims to triple its size in three years"
Smileat reaches €21 million in turnover in 2025 and grows by 26%.