Who we are
Smileat is a Spanish company that was founded in 2015 by two entrepreneurs, Alberto and Javi, with the vision of revolutionizing the world of baby food with ecological and sustainable alternatives.
Who we are
Smileat is a Spanish company that was founded in 2015 by two entrepreneurs, Alberto and Javi, with the vision of revolutionizing the world of baby food with ecological and sustainable alternatives.
Our history
It was the year 2015 in Madrid, and Alberto, who had not yet turned 30 and had just become an uncle for the first time, received a call from someone very close who had been diagnosed with a disease that really sucks.
At that moment his life changed and his head began to wonder, "Could it be because of what we eat?"
On a visit outside Spain there were plenty of healthy alternatives for the little ones, especially focused on organic food. So she called Javier, her lifelong friend from school, and they set out to investigate healthy alternatives for the little ones in Spain.
Our history
It was the year 2015 in Madrid, and Alberto, who had not yet turned 30 and had just become an uncle for the first time, received a call from someone very close who had been diagnosed with a disease that really sucks.
At that moment his life changed and his head began to wonder, "Could it be because of what we eat?"
On a visit outside Spain there were plenty of healthy alternatives for the little ones, especially focused on organic food. So she called Javier, her lifelong friend from school, and they set out to investigate healthy alternatives for the little ones in Spain.
Our commitment
In 2015 -while organic food was already available for adults- in the children's aisle of supermarkets it was mission impossible to find anything up to par.
The idea was, in fact, nothing more than a necessary solution: our kids were crying out for help. At that time Alberto and Javier were living outside Spain but decided to leave everything to set up SMILEAT.
Thus SMILEAT was born, with three clear and key premises: that food is crucial to our health; that chemicals, fertilizers, hormones and waste are not good for us; and that we can avoid all this with organic food and sustainable packaging.
Actual ingredients
Ecological
No sugar added
Our commitment
In 2015 -while organic food was already available for adults- in the children's aisle of supermarkets it was mission impossible to find anything up to par.
The idea was, in fact, nothing more than a necessary solution: our kids were crying out for help. At that time Alberto and Javier were living outside Spain but decided to leave everything to set up SMILEAT.
Thus SMILEAT was born, with three clear and key premises: that food is crucial to our health; that chemicals, fertilizers, hormones and waste are not good for us; and that we can avoid all this with organic food and sustainable packaging.
Actual ingredients
Ecological
No sugar added
SMILEAT is B Corp
We are the first B Corp company in organic baby food in Spain. B Corp is a movement formed by companies from different countries that work with a single goal: We use our business to create positive impact. Unlike companies that only pursue economic goals, B Corps meet high standards of social and environmental impact, public transparency and legal responsibility.
Explained in our own words:
We work to offer quality products that benefit both children and the planet. In addition, we do not only focus on having a good product, we also take into account our employees, customers, suppliers, community and the environment in the company's decision making process. It is useless to be 100% ecological if you do not leave a positive footprint on the planet and everything around you.
In short, at SMILEAT we want to change the world, we constantly innovate in order to revolutionize all baby food products on the market, and at the same time, take care of the little ones; they are the future and it is in our hands to offer them the most positive impact possible, nutritionally, environmentally and socially.
SMILEAT is B Corp
We are the first B Corp company in organic baby food in Spain. B Corp is a movement formed by companies from different countries that work with a single goal: We use our business to create positive impact. Unlike companies that only pursue economic goals, B Corps meet high standards of social and environmental impact, public transparency and legal responsibility.
Explained in our own words:
We work to offer quality products that benefit both children and the planet. In addition, we do not only focus on having a good product, we also take into account our employees, customers, suppliers, community and the environment in the company's decision making process. It is useless to be 100% ecological if you do not leave a positive footprint on the planet and everything around you.
In short, at SMILEAT we want to change the world, we constantly innovate in order to revolutionize all baby food products on the market, and at the same time, take care of the little ones; they are the future and it is in our hands to offer them the most positive impact possible, nutritionally, environmentally and socially.
Our family
We can proudly say that SMILEAT has led the change in the category in every way. Today we are the 2nd brand in market share in the organic baby food sector, the best-selling Spanish brand in its category and one of the fastest growing online. To achieve this we have an enterprising, young, non-conformist and passionate about food and sustainability team.
- CEOs
- Administration
- R&D and Quality
- Supply
- Commercial
- Marketing
- Ecommerce
- Design
- Factory
Alberto Jiménez
Co-founder & Co-CEO
Javier Quintana
Co-founder & Co-CEO
Alberto Jiménez
Co-CEO
Javier Quintana
Co-CEO
Alberto Jiménez
Co-CEO
Javier Quintana
Co-CEO
Neus Miñana
Head of People
Alejandro del Valle
Financial Controller
Diego Jimenez
CFO
María José Revuelta
Administration
Neus Miñana
Head of People
Alejandro del Valle
Financial Controller
Diego Jimenez
CFO
María José Revuelta
Administration
Neus Miñana
Head of People
Diego Jimenez
CFO
Alejandro del Valle
Financial Controller
María José Revuelta
Administration
Cristina Sánchez
Accounting Manager
Patricia Lucía Bravo
Administrative Accounting
Jeremy Contreras
IT Assistant
Cristina Sánchez
Accountant
Patricia Lucía Bravo
Accountant
Jeremy Contreras
IT
Nerea Cuadra
Head of Innovation
Luis Machuca
R&D Specialist
Elena Toledano
Nuticionist
Beatriz Sánchez
Head of Quality
Nerea Cuadra
CPO. Head of Innovation & Engineering
Luis Machuca
Innovation
Elena Toledano
Nuticionist
Beatriz Sánchez
Head of Quality
Carolina Rubio
Head of Supply Chain
Belén Rodríguez
Customer Service Manager
Hajar Elezizi
Supply Chain Assistant
Elena Sainz-Ezquerra
Stock & Logistics
Carolina Rubio
Head of Supply Chain
Belén Rodríguez
B2B
Hajar Elezizi
B2B International
Elena Sainz-Ezquerra
Warehouse & Logistics
Maria Martin
Purchasing & Procurement Specialist
Patricia Moro
Logistics Assistant
Maria Martin
Purchasing
Patricia Moro
Logistics Assistant
Alejandro Fernández
Head of Commercial
Andrea Gallardo
RKAM
Ana Elices
KAM
Andrea Infantas
Category & Trade Marketing Manager
Alejandro Fernández
Head of Sales
Andrea Gallardo
KAM
Ana Elices
KAM
Andrea Infantas
Category & Trade Marketing
Laura Fernandez
KAM
Laura Fernandez
Sales Executive
Isabel Santomé
Head of Marketing
Teresa Uriarte
Campaign & Content Specialist
Marta Julian
CM and Content Creator
Ana Gisbert
SM & Influencer Marketing Specialist
Isabel Santomé
Head of Marketing
Teresa Uriarte
Campaign & Content
Marta Julian
Community Manager
Ana Gisbert
Social Media & Influencer Marketing
Andrii Poliakov
Head of International Sales
Inês Mesquita
International Marketing
Andrii Poliakov
International Sales Director
Inês Mesquita
International Marketing Manager
Javier Ruiz
Head of Digital
Guillermo Aranzubia
Paid Media Specialist
Loreto McCrory
Customer Love
Maka Sanz
Customer Love
Javier Ruiz
Head of Digital & eCommerce
Guillermo Aranzubia
Paid Media
Loreto McCrory
Customer Love
Maka Sanz
Customer Love
Gorka Beraza
Head of Design
Cristina Garcia
Online Design Technician
Nora Abad
Design Specialist
Fernando López
Design Assistant
Gorka Beraza
Head of Design
Cristina Garcia
Online Design Technician
Nora Abad
Design Specialist
Fernando López
Design Assistant
Gorka Beraza
Head of Design
Nora Abad
Offline Designer & Photographer
Cristina Garcia
Web Designer
Fernando López
Social Media Designer
Rosa Garcia
Head of Factory
Irene Perez
Administration
Alberto Sanchez
Engineer
Miguel Ángel Listán
Maintenance
Rosa Garcia
Factory Manager
Irene Perez
Administration
Alberto Sanchez
Project Manager
Miguel Ángel Listán
Maintenance Manager
Enrique Ulric
Kitchen Manufacturing Supervisor
Antonio Caputto
Labeling Supervisor
Jesus Rodriguez
Warehouse Supervisor
Enrique Ulric
Kitchen Manufacturing Supervisor
Antonio Caputto
Labeling Supervisor
Jesus Rodriguez
Warehouse Supervisor
Vanesa Velázquez
Manufacturing Operator
Juan Jesús Saborido
Manufactoring Operator
Francisco Javier Ruiz
Manufactoring Operator
Abraham Ruiz
Manufactoring Operator
Vanesa Velázquez
Manufacturing Operator
Juan Jesús Saborido
Manufactoring Operator
Francisco Javier Ruiz
Manufactoring Operator
Abraham Ruiz
Manufacturing Operator
Jesus Melero
Manufacturing Operator
Arantxa Nuño
Manufactoring Operator
Luis Miguel Saborido
Manufacturing Operator
Rosario Fuentes
Manufactoring Operator
Jesus Melero
Manufactoring Operator
Arantxa Nuño
Manufactoring Operator
Luis Miguel Saborido
Manufacturing Operator
Rosario Fuentes
Manufactoring Operator
Michelangelo
Manufactoring Operator
Michelangelo
Manufactoring Operator
