Who are we?
Smileat is a Spanish company that was founded in 2015 by two entrepreneurs, Alberto and Javi, with the vision of revolutionizing the world of baby food with 100% ecological and sustainable alternatives.

Our history
It was the year 2015 in Madrid, and Alberto, who had not yet turned 30 and had just become an uncle for the first time, received a call from someone very close who had been diagnosed with a disease that really sucks.
At that moment his life changed and his head began to wonder, "Could it be because of what we eat?"
During a visit outside of Spain, there were countless healthy alternatives for the little ones, especially focused on organic food. So, he called Javier, his lifelong friend from school, and they set out to explore healthy alternatives for the little ones in Spain.
Our history

It was the year 2015 in Madrid, and Alberto, who had not yet turned 30 and had just become an uncle for the first time, received a call from someone very close who had been diagnosed with a disease that really sucks.
At that moment, his life changed, and his mind began to wonder,"Could it be because of what we eat?"
During a visit outside of Spain, there were countless healthy alternatives for the little ones, especially focused on organic food. So, he called his childhood friend Javier, and they set out to research and find alternatives for the little ones in Spain.
Our commitment

In that year 2015, while there were already organic foods for adults, it was mission impossible to find something of the same standard in the children's aisle of supermarkets.
"The idea was not really more than a necessary solution: our little ones were crying out for help .
So, Smileat was born with three clear and crucial principles: that nutrition is crucial for our health; that chemicals, fertilizers, hormones, and residues are not beneficial; and that we can avoid all of this with organic food and sustainable packaging.
Our commitment
In that year 2015 - while there were already organic foods for adults - in the children's aisle of supermarkets it was mission impossible to find anything up to par.
The idea was, in fact, nothing more than a necessary solution: our kids were crying out for help . At that time Alberto and Javier were living outside Spain but decided to leave everything to set up Smileat.
So, Smileat was born with three clear and crucial principles: that nutrition is crucial for our health; that chemicals, fertilizers, hormones, and residues are not beneficial; and that we can avoid all of this with organic food and sustainable packaging.

Smileat is B CORP

We are the first B Corp certified company in organic baby food in Spain.
B Corp is a movement made up of companies from different countries that work with a single objective: We use our company to create positive impact. Unlike companies that only pursue economic goals, B Corps meet high standards of social and environmentalimpact, public transparency and legal accountability.
Explained in our words:
We strive to provide quality products that benefit both the little ones and the planet. Moreover, our focus goes beyond just having a good product; we also consider our workers, customers, suppliers, community, and the environment in our decision-making process. Being 100% organic is of no use if you do not leave a positive impact on the planet and everything around you.
In essence, at Smileat, we want to change the world. We constantly innovate to revolutionize all the products in the infant nutrition market while taking care of the little ones. They are the future, and it's in our hands to provide them with the most positive impact possible, nutritionally, environmentally, and socially.
Our family
We can proudly say that Smileat has led the change in the category in every way. Today we are the 2nd brand in market share in the organic baby food sector, the best-selling Spanish brand in its category and one of the fastest growing online.
To achieve this, we have a dynamic, young, unconventional team that is passionate about nutrition and sustainability.

Alberto Jimenez
Co-CEO

Javier Quintana
Co-CEO

Alejandro del Valle
Financial Controller

Neus Miñana
Head of People

María José
Administration

Cristina
Accounting Manager

Patricia Lucia
Administrative accounting

Nerea Cuadra
Head of Innovation

Luis Machuca Rey
R&D Specialist

Elena Toledano
Nutritionist

Carolina Rubio
Head of Supply Chain

Belen Rodriguez
Customer Service Manager

Hajar Elezizi
Supply Chain Assistant

Carlos de la Peña
Stock & Logistics

Beatriz Hernandez
Stocks & Logistics

Maria Martin
Purchasing & Procurement Specialist

Patricia Moro
Logistics Assistant

Alejandro Fernández
Head of Commercial

Andrea Gallardo
KAM

Andrea Infantas
Category & Trade Marketing manager

Laura Fernandez
Sales Executive

Jeremy Contreras
IT Assistant

Javier Ruiz
Head of Digital

Guillermo Aranzubia
Paid Media Specialist

Cristian Fernandez
Ecommerce Specialist

Sara Vivar
Digital Marketing Specialist

Loreto McCrory
Customer Love

Maka Sanz
Customer Love

Elena Torres
Head of Marketing

Teresa Uriarte
Campaign & Content Specialist

Marta Julian
CM and Content Creator

Ana Gisbert
SM & Influencer Marketing Specialist

Andrii Poliakov
International Sales Director

Inês Mesquita
Portugal Marketing

Gorka Beraza
Design Manager

Nora Abad
Graphic Designer

Cristina Garcia
Graphic Designer

Fernando López
Online Designer Assistant

Beatriz Sánchez
Head of Quality

Maite Centeno
Quality Specialist

Juan Lopez
Quality Trainee

Rosa Garcia
Factory Manager

Alberto Sánchez Ruiz
Project Manager

Miguel Ángel Listán
Maintenance Manager

Angel Hernandez
Maintenance Specialist

Enrique Ulric
Kitchen Manufacturing Supervisor

Antonio Caputto
Labeling Supervisor

Jesus Rodriguez
Warehouse Supervisor

Vanesa Velázquez
Manufacturing Operator

Carlos Fernández
Manufacturing Operator

Juan Jesús Saborido
Manufacturing Operator

Francisco Javier Ruiz
Manufacturing Operator

Abraham Ruiz
Manufacturing Operator

Jesus Melero
Manufacturing Operator

Arantxa Nuño
Manufacturing Operator

Jose Carlos Martinez
Manufacturing Operator

Luis Miguel
Manufacturing Operator

Rosario Fuentes
Manufacturing Operator

Michelangelo
Manufacturing Operator