Smileat, as real as your little one.
Having a child is not a perfect story
It is an intense adventure. Full of doubts, fatigue, learning, and days that feel long and nights that feel short. It’s asking yourself over and over if you’re doing it right and moving forward even when you don’t have all the answers.
And then, they look at you. And everything makes sense. It’s a smile, a hug, or that unique way they remind you that you are their safe place (even if it’s two in the morning and you haven’t slept at all). That’s when you understand that, although your world has changed, it is now more real, deeper, and more beautiful.
At Smileat, we believe in real parenting. The kind that isn’t always easy but is always worth it. That’s why we are committed to honest, quality baby food, made with real ingredients and designed to care for what you love most. To support you in this new reality. To take care of you while you take care of them. And because what matters is not doing it perfectly, but doing it genuinely.
2015
SMILEAT is born with our first Jar!
2017
With Pouch in your pantry and already selling at Alcampo and Carrefour… we have reached one million euros in revenue!
2019
The parks are turning yellow with… the launch of Smilitos! and we have reached over 3,000 points of sale. Our goal? We want to be everywhere to accompany you in your daily life.
2022
We bought our factory in Jerez de la Frontera! And we are becoming more international than ever. We continue revolutionizing baby food and now, all around the world!
2024
We are leaders in organic baby food!
2025
We are celebrating 10 years! The family has grown, and there are 70 of us at Smileat. We have launched a podcast and continue doing what we always do: revolutionizing baby food with baby food as real as your little one!
Values
BCORP
We are committed to the planet! We believe in ecological commitment, a vision for the future, and healthy simplicity.
In our factory, we have solar panels and boilers so that the energy we use is as sustainable as possible.
Also, many of our products are 100% recyclable.
Our goal is to take care of the most important thing: the future of our little ones and, therefore, the world they will live in.
REAL INGREDIENTS
If you turn our products over, you will understand all their ingredients. It's that simple!
A jar of pear and apple only needs pear and apple. Nothing else!
ACTIVE LISTENING
Our bosses are the families! How? Exactly! You tell us what you need, what you like, and what you would change about our recipes. You know how we can help you to support you every day.
We can't solve every unexpected event of the day, but we can save you a lot of time and worries. That is our revolution!
Alberto Jiménez
Co-founder & Co-CEO
Javier Quintana
Co-founder & Co-CEO
Diego Jiménez
Chief Financial Officer
Aitana Ballester
Head of People
Alejandro del Valle
Financial Controller
Marina Huete
Financial Controller
María José Revuelta
Administration
Cristina Sánchez
Accountant
Patria Lucía Bravo
Accountant
Mónica Pardilla
Accountant
Nerea Cuadra
CPO. Head of Innovation
Luis Machuca
Innovation
Elena Toledano
Nutritionist
Lambert Villalón
Chief Operating Officer
Carolina Rubio
Head of Supply Chain
Belén Rodríguez
B2B
Katherin Castillo
B2B
Mónica Bergomi
B2B International
Elena Sainz-Ezquerra
Warehouse & Logistics
Andrés de Cuenca
Procurement Principal
Jeremy Contreras
IT
Patricia Moro
Logistics Assistant
Rita Cardoso
Chief Sales & Marketing Officer
Antonio Di Lelio
Head of Sales
Andrea Infantas
Head of Trade Marketing
Ana Elices
KAM
Laura Fernández
KAM
Sebastián Bohorquez
Trade Intern
Isabel Santomé
Head of Marketing
Teresa Uriarte
Campaign & Content
Ana Gisbert
Social Media & Influencer Marketing
Inês Mesquita
International Marketing
Alba Moreno
Marketing Intern
Guillermo Aranzubia
Amazon Specialist
Andrea Torres
eCommerce & CRM
Noelia Nieto
Digital Performance Marketing Specialist
Loreto McCrory
Customer Love
Gorka Beraza
Head of Design
Nora Abad
Offline Designer & Photographer
Cristina García
Web Designer
Fernando López
Social Media Designer
José La Rosa
Chief Global Business
Andrii Poliakov
Head of International Sales
Veronica Frias
Factory Manager
Sergio Moreno
Head of Maintenance and Engineering
Natalia Polo
Production Manager
Irene Pérez
Administration
Miguel Ángel Listán
Maintenance
Enrique Ulric
Kitchen Manufacturing Supervisor
Antonio Caputto
Labeling Supervisor
Laura González
Quality Technician
Eduardo Rabaneda
Factory Engineer Intern
Vanesa Velázquez
Manufacturing Operator
Francisco Manuel Trujillo
Manufacturing Operator
Davinia Pérez
Manufacturing Operator
Francisco Javier Ruiz
Manufacturing Operator
Abraham Ruiz
Manufacturing Operator
Jesus Melero
Manufacturing Operator
Arantxa Nuño
Manufacturing Operator
Luis Miguel Saborido
Manufacturing Operator
Rosario Fuentes
Manufacturing Operator
Miguel Ángel
Manufacturing Operator
María Rosa Granado
Manufacturing Operator
Arturo Vicente Díaz
Manufacturing Operator
Alvaro Latorre
Manufacturing Operator
Francisco Javier Ruiz
Manufacturing Operator
MOOOOM! We're in the newspapers!
"Smileat exceeds 20 million euros and aims to triple its size in three years"
"Smileat reaches 21 million euros in revenue in 2025 and grows by 26%"
"From green startups to sustainability giants: this is how they did it"
Recovery, Transformation, and Resilience Plan
Funded by the European Union - NextGenerationEU, Ministry for the Ecological Transition and Demographic Challenge, and the Regional Government of Andalusia.
SMILEAT S.L. has received aid from the European Union under the NextGenerationEU Fund, within the framework of the Recovery, Transformation, and Resilience Plan, for the installation of a 101.20 kWp self-consumption photovoltaic system without grid feed-in connected to the internal network of SMILEAT S.L. as part of the incentive program linked to self-consumption and storage with renewable energy sources, as well as the implementation of renewable thermal systems in the residential sector by the Ministry for the Ecological Transition and the Demographic Challenge, managed by the Junta de Andalucía through the Andalusian Energy Agency.
