Smileat in Expansion

Smileat, the startup that challenges Nestlé and Hero
BEATRIZ TRECEÑO MADRID JAN 25, 2023
Javier Quintana and Alberto Jiménez, founders.
The Spanish company has captured 29% of the organic baby food market share in less than eight years and is the fastest growing in the 'jars' sector.
"Let's feed honesty." This is the motto with which Smileat was born just over seven years ago, a Spanish startup whose founders set out to challenge the major players in the baby food sector with a proposal
